Brand Engineering Workshop: Austin

Austin — United States

Brand Engineering Workshop: Austin

When

11/18/2026, 12:00:00 AM

Where

Austin, Texas, US

About

You’re invited to the Brand Engineering Panel + Workshop in Austin, TX on Wednesday, Nov 18: a lunch + afternoon lab for the brand, creative and GTM builders shaping what brand looks like in the AI era. Hosted by Gamma. Here’s what to expect: Your brand AI workspace. Every attendee gets complimentary access to a Gamma workspace in their team’s brand. A front-row seat. Building Brands in the AI Era Join Jess Rosenberg of Gamma, Jess Ellis of Attentive, Genny Davila of Railway, and Briana (Mazzio) May of frog for a panel exploring how to pair creative taste and expertise with powerful AI technology to build brands people recognize and care about. Bringing perspectives across brand strategy, creative direction, and experience design, the panel will discuss how to combine what AI makes possible with the judgment that comes from years of making things: knowing which ideas to pursue, what needs refinement, and what makes a brand feel distinctive. The conversation will span visual identity, storytelling, and product experiences, connecting how a brand shows up with how it makes people feel. Come away with practical perspectives on bringing human expertise and AI into a creative process that builds stronger brands, earns trust, and creates connection. ---- A live deck makeover. One volunteer shares a deck they’re working on for an upcoming conference talk or big presentation, and we redesign it together in Gamma, live. Have one in progress? Bring it and it could be yours. ---- 1:1s with Jess. Open brand consultation slots all afternoon. ---- Lunch with a great group. Come for all of it or just lunch and the panel. No prep, no code, no AI expertise required. ---- About the panelists: Jess Rosenberg is a designer, creative leader, maker, and AI evangelist with more than 20 years of experience building brands and creative teams at Twitter, Cloudflare, Mural, Webflow, Jasper, AirOps, and now at Gamma. A hands-on experimenter, she helps creatives and marketers pair taste a

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