Creatives in Control: Leading with AI

Creatives in Control: Leading with AI AI has changed how creative teams work. Exploring is faster, iterating is cheaper, and ideas that once took weeks can be tested in an afternoon. But the questions that matter most haven’t changed: what’s right for the brand, what’s worth making, and who makes the call. That part belongs to creatives, and we think it should stay that way. We’re bringing together design leaders from Google, Meta and Magnific who are building AI products and using AI to do it. They’ll share how their teams work day to day, where AI has made the work better, and how they keep creative direction in their hands as the tools keep changing. On the panel Camila Luis, Creative Strategy & AI Content Creation, Google Michal Vaško, Product Design Lead, AI-Powered Experiences, Meta Anthony Garcia, Marketing & Creative Production Leader, Zoox Bianka Simonidesova, Brand & Experience, Magnific Each of them works where creativity and technology meet, in different measures. One shapes the content and stories brands tell, one designs the AI products people use every day, and one builds the brand experience around a creative platform. Together they show how creative technology has moved from a specialist corner to the center of how creative teams decide, build and lead. The conversation will start with how AI fits into real workflows across brand, product and content, and how teams use the extra speed and volume to explore more ideas without losing what makes their work distinctive. From there, we’ll get into how creative and technical decisions are increasingly made together: who sets up the tools, who shapes the systems, and how leaders keep taste at the center as those roles blend. We’ll close with what they’d tell a team just getting started. Who this is for This evening is for design and creative leaders: heads of design, creative directors, brand leads, and the creative technologists building the workflows behind them. You’re probably already using AI in some