DashCon 2026: Viral or Violation? Brand content in the age of AI

Thursday 19 November 2026, 12nn to 6pm, Makati, Philippines. Tickets from PHP 500. Innovator Pass PHP 2,000. DashCon 2026 is a small, casual unconference about one question: can this post go live? Since 21 September 2026, the Ad Standards Council asks for a clear AI label when AI creates, replaces or changes an ad element that needs a permit, consent or similar clearance. The advertiser stays fully responsible for every claim. In August 2026, a company was fined PHP 1 million over an influencer giveaway the company never cleared. DashCon 2026 puts brands, creators and the people who check their posts in one room to talk about where the line is. DashCon 2026 is the fifth year of DashCon. DashCon started in Cebu in 2022 and has run in six cities. You will leave with plain answers to three questions: Which brand posts are most likely to break a rule? Who checks a creator's post before the post goes live, and what do they check? What changes now that some AI-made ads need a label? Who should attend: Brand marketers who approve creator posts and ads creators and people building a personal brand agencies and solo freelance marketers founders who still write the company's posts media and content professionals university students who want to work in content The afternoon 12:00nn | Arrival and registration 12:40pm | Opening circle 1:00pm | Featured talk: Fleire Castro, founder of Dasho 1:30pm | Panel: Viral or Violation? Who decides when a post crosses the line? 2:15pm | Viral or Violation? Live check, with Dasho 3:00pm | Snack break 3:10pm | Breakout rooms: Made with AI / Creators and paid posts / Health, beauty and money claims 4:15pm | Re-conference: each room shares one viral example and one violation example 5:00pm to 6:00pm | Networking How the unconference works: At registration, write a real post or question you are unsure about and put the note on the topic wall. Vote with 3 dot stickers. Each breakout room starts from the most voted questions on its topic. If a roo