Claude for Marketing

In partnership with Lifelong Learning Institute About this event Learn how to plan, write and launch a full marketing campaign with Claude, from first idea to ready-to-post content, in one hands-on session. Description Marketing teams are being asked to do more with less: more channels, more content, faster turnaround. AI can help, but most people only use it to "write me a caption." In this hands-on session, Claude SG Community and Lifelong Learning SG show you how to use Claude as a real marketing partner. You'll learn how to research, plan, write and polish a whole campaign, and how to keep it sounding like your brand rather than a robot. No technical background needed. If you can write an email, you can do this. What we'll cover 1. Getting started: Claude as your marketing teammate What Claude is good at in marketing, and where you still need a human Setting up Projects so Claude remembers your brand, audience and tone 2. From idea to campaign plan Using Claude to research your audience and competitors Turning a rough idea into a clear campaign brief: goals, key messages and channels Brainstorming angles, hooks and campaign names 3. Creating the content Writing social posts, emails, ad copy and landing page text Adapting one message for LinkedIn, Instagram, TikTok and email Creating content calendars and posting schedules 4. Keeping it on-brand Building a simple brand voice guide Claude can follow How to give feedback so Claude's next draft is better 5. Best practices and watch-outs Fact-checking, accuracy and avoiding generic "AI-sounding" copy Privacy: what not to paste into AI tools Responsible use: disclosure, copyright and keeping your judgement in charge 6. Live demo and hands-on practice We'll build a mini campaign together from scratch Bring your own product or event and leave with a draft campaign you can use Who this is for Marketers, content creators and social media managers SME owners and solopreneurs who do their own marketing Anyone curious about