The Field Marketing Masters - How to build creative, global programs that never lose the human touch

Field Marketing has never been more important. As inboxes get ignored and ad costs climb, the room is where trust still gets built, and a single event, done right, can move pipeline that months of digital can't. This meetup is about the shift: from one-off booths to always-on offline marketing interactions and programs that drive revenue and scale globally, without losing the human touch that makes them work. Real stories, real playbooks, from leaders who run this at scale. Come for the sessions, stay for the network. Walk away with ideas you can use Monday morning. 📅 Date & Time: October 18, 6:00 PM 📍 Location: Appcharge Offices (Rotschield 22, Tel-Aviv). Who Should Attend ✦ Field Marketing Managers ✦ B2B Marketing Leaders ✦ Growth Professionals ✦ Startup Founding Teams What to Expect 18:00 – Food, networking 18:25 – Roy Naar - Opening remarks 18:35 – Eran Nir (Head of Creative @ Appcharge): Kill Your Field Marketing Playbook: How to Treat Your B2B Event Like a 360° Consumer Launch 18:55 - Techiya Sobel (Head of Growth Marketing @ Predict Security): From Handshakes to Growth Loops - how to make Field Marketing think like Growth 19:15 - Rony Vexelman (SVP of Marketing @ Optimove): 83 Events Later: The Hosted Event Playbook That Refuses to Die. About Growth Marketing Pros GM Pros is Israel’s leading community for tech marketing and growth pros — a place to connect, share, and push the limits of what marketing can do. Within the community you can find sub-communities like UA Pros, Solo Marketing Pros and Field Marketing Pros :) Join at: https://join.growth-marketing-pros.com/ About Appcharge Appcharge is a global fintech platform HQ in TLV with offices worldwide (London, Seoul, Helsinki, California, Beijing, and Istanbul). Designed for mobile game publishers, Appcharge provides a D2C payment and commerce solution that allows developers to create custom webstores for in-game items and currencies, bypassing traditional app store fees and driving direct player eng