Hire or automate? GTM in 2027

For heads of sales, revenue and growth deciding who to hire next, and what to hand to an agent. Every revenue plan for 2027 will start with the same question: grow the team, or build the system that does the work? Tonight, people who build sales teams and people who build the automation replacing them discuss what really works. Two panels, eight GTM leaders and one talk, moderated by Bogdan Liutic. Schedule 18:30 Doors 19:00 Welcome 19:05 Panel 1: Your next GTM hire, a person or an agent? 19:40 Talk: Before you hire your second SDR · Bogdan Liutic, CR8 20:00 Break 20:10 Panel 2: Your 2027 revenue team, who stays human? 20:45 Wrap up 20:50 Drinks and networking 21:30 Close Panel 1: Your next GTM hire, a person or an agent? Philipp Wenger Lebron, Head of Revenue, JOIN Built his own AI agents as a non-technical operator. They took over SDR research for about 35 EUR a month. Rob Pankow, co-founder and CEO, simplyblock Still runs sales himself: three trade fair booths in five weeks, and every discovery call built on the same five questions. The founder view. Emilia Korczyńska, co-founder and Head of Marketing, ZenABM At Userpilot she ran an ABM program on LinkedIn ads that built over $900K in pipeline, about $8 for every dollar spent. Now she builds the tool behind that playbook. Angeley Mullins, founder and Chief Growth Officer, Aetheris Ventures & Ninox Software Built growth at Amazon, GoDaddy and Intuit, and now takes founders past $100M. Brings the view from the chair that owns the number. Talk: Before you hire your second SDR Bogdan Liutic, founder of CR8, shows the GTM loop he runs instead of adding headcount: a signal-built account list, LinkedIn ads to exactly that list, and warm human follow-up for whoever engages. It’s the playbook he published in Growth Unhinged. Panel 2: Your 2027 revenue team, who stays human? Ian Roderick, VP Marketing and Growth, Kenjo Launched an autonomous AI SDR and replaced paid sales tools with ones his team built. Dina Uthman, Enter